- Add structured data markup to your website.
Structured data markup is code which you add to your website to help search engines
betterunderstandthecontentonit.Thisdatacanhelpsearchenginesindexyoursitemore
effectivelyandprovidemorerelevantresults.
Additionally,structureddataenhances searchresultsthroughtheaddition of‘richsnippets’
- for example, you can use structured data to add star ratings to reviews; prices to
products;orreviewerinformation(examplebelow).
Because they are more visually appealing and highlight immediately usefulinformation to
searchers, these enhanced results can improve your click-through rate (CTR), and
generateadditionaltraffictoyoursite.BecausesiteswithresultsfeaturinghigherCTRsare
generallyconsideredto receivepreferentialtreatmentinsearchengines,itisworthmaking
theeffort toaddstructureddatatoyoursite.