- Fix duplicate content issues.
Duplicate content can either be confusing for users (and indeed search engine algorithms);
it can also be used to try to manipulate search rankings or win more traffic.
As a result, search engines aren’t keen on it, and Google and Bing advise webmasters to
fix any duplicate content issues they find.
You can fix duplicate content issues by:
● Preventing your CMS publishing multiple versions of a page or post (for example, by
disabling Session IDs where they are not vital to the functionality of your website and
getting rid of printer-friendly versions of your content).
● Using the canonical link elementto let search engines know where the ‘main’ version
of your content resides.