S

a

s

c

h

a

S

e

g

a

n

E

conomies worldwide are crashing.

Unemployment claims are at record highs.

Retail sales are showing the “steepest drop

on record,” according to The New York Times.

Into this newly shaky economy comes the second-

generation Apple iPhone SE, a $399 breath of

fresh air bringing fast performance at a price that

now-struggling Americans are more likely to be

DEOHWRD̆RUG

While Apple’s top competitors are trumpeting

their most expensive phones ever, Apple just

GUDJJHGLWVSULFHÀRRUGRZQE\7KLVLVOXFN²

all of these products were planned far in

DGYDQFH²EXWLWFRPHVR̆ORRNLQJOLNH$SSOHKDV

read the room.

$SSOHLVQ¶WEHLQJFKDULWDEOH7KHEXVLQHVV

purpose of the iPhone SE (as analyst Carolina

0LODQHVLRI7HFKSLQLRQVJHWVLVWRSXVKORZHU

income owners of very old iPhones such as the

L3KRQHDQGLQWRDQXSJUDGHZKHUHWKH\

will tend to use more Apple services, such as

$SSOH79

The New iPhone SE Is

the Ideal Phone for the

COVID-19 Year

Sascha Segan is the

lead mobile analyst

for PC Magazine. His

commentary has

also appeared on Fox

News, CNBC, CNN, and

various radio stations

and newspapers

around the world.

COMMENTARY