48 ARCHDIGEST.COM
I
’ve done so many window treatments over the years—
I see what works,” says Manhattan-based decorator
Victoria Hagan, whose serene, sophisticated interiors
have landed her a longtime spot on the AD100. “My two
tricks of the trade are to play with the scale of the room
and add softness.” She has now deployed those skills to
beautiful effect with a new fabric collection for The Shade Store.
Available as drapery, sheers, Roman shades, and valances, her
subtle, airy designs take their cues from past test subjects, from
Manhattan lofts to alpine lodges to seaside manses. “I love a
space to feel ‘just right,’ ” she notes. “You can’t always put your
finger on it. Oftentimes it’s subtle patterns and how light affects
an interior.” As any great designer would do, she focused on
versatile fabrics that aren’t so easy to find, with a muted palette
of ocean tones (pale blues, grays, and lavender, “like a wild-
flower”) and a leitmotif of horizontal stripes. “Horizon lines are
very calming and fresh,” she says. “East-west stripes add a lovely
rhythm.” Ian Gibbs, cofounder of The Shade Store, credits Hagan
for choosing subtlety, rather than going bold. “It’s like a finishing
layer for a room,” he says. “It doesn’t compete.” For Hagan,
as always, understatement is elegance: “There is nothing like
a quiet luxury.” theshadestore.com —MIEKE TEN HAVE
DEBUT
Windows to the Soul
Victoria Hagan’s exquisite new
collection for The Shade Store
is a study in subtlety
DISCOVERIES
1. HAGAN OUTFITTED HER CONNECTICUT HOME
WITH HER NEW LINE FOR THE SHADE STORE;
IN THE FAMILY ROOM, DRAPERY IN SANKATY
STRIPE. 2. IN A POWDER ROOM, ROMAN SHADES
IN BREEZE AND DRAPERY IN OCEANA.
3. IN THE LIVING ROOM, DRAPERY IN TIDAL. IMAGES COURTESY OF THE COMPANY
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