REAL DEAL
EMMA
CHAMBERLAIN | 18
Before Emma Chamberlain
posted her first video in 2017,
on-trend YouTubers were
likely to edit out burps and
farts. But now that the 18-year-
old has amassed 8.5 million
subscribers and 900 million
views (and counting) on the
platform, the unfashionable
is in vogue. Showing off acne
and highlighting mundane
moments like badly needing
an iced coffee are hallmarks
of vlogs by Chamberlain,
whose editing style spawned
a subgenre of young creators
following her lead. And while
fame, a high- profile visit to
Paris Fashion Week and a
friend in model- entrepreneur
Karlie Kloss could change her
trajectory, Chamberlain says
YouTube remains her home.
“That’s what I’m passionate
about,” she says. “I think people
are going to just hopefully see
me maturing into an adult.”
ÑRachel E. Greenspan
KALEB MARSHALL—THE NEW YORK TIMES/REDUX
