AWARDS
32 MARCH 16, 2020 |^ ADWEEK®
COURTESYO
F^
NIKEDirk-Jan ‘DJ’ van Hameren
vp, CMO | Nike
Even for an iconic brand like Nike, it’s not easy to capture the world’s
attention. But under Hameren’s leadership, Nike celebrated 30 years of its
“Just do it” tagline, kicking off the anniversary in a bold way with its “Dream
Crazy” campaign featuring former NFL quarterback Colin Kaepernick.
Created by Wieden + Kennedy Portland, Ore., the ad featured
Kaepernick telling viewers to “believe in something, even if it means
sacrificing everything.” Despite stirring controversy, the campaign won
two Grand Prix at the 2019 Cannes Lions and added a reported $6 billion in
brand value. —Ann-Marie Alcántara