Bounce
Perspective
ON THE ORIGINS OF BRANDS AND THE PEOPLE WHO BUILD THEMTHE NAME
Because the sheets
deposit softening
agents onto clothing
by bouncing around
in the dryer, P&G
figured Bounce was
a good name.THE CHORE
Ironing is a
universally despised
household chore,
making Bounce’s
wrinkle-reducing
effects an effective
selling point.THE SCENT
Never mind the
softening and anti-
static properties,
a good portion of
consumers use
Bounce to make
clothes smell good.HOW A FRUSTRATED HOMEMAKER, HER
SYMPATHETIC HUSBAND AND A PIECE OF
FLANNEL CHANGED LAUNDRY FOREVER.
BY ROBERT KLARA