2020-03-16 Adweek

58 MARCH 16, 2020 |^ ADWEEK®

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With Joe Biden looking very

likely be the Democratic

nominee for the 2020

presidential election, the real

and imagined controversies

swirling around his son

Hunter are sure to take center

stage once the former vp

squares off against Donald

Trump. With the White House

as a backdrop, Hunter Biden

is obviously a PR burden, but

political mavens who are

old enough can recall a far

bigger one: President Jimmy

Carter’s inimitable brother,

Billy. While Jimmy did his

best to be a wholesome gent

from Georgia, Billy sported

a “Redneck Power” T-shirt

and grabbed headlines with

his business (Billy Carter’s

Service Station), his brand

(Billy Beer) and, in 1978, his

acceptance of a six-figure

payment from strongman

Muammar Gaddafi to

advocate on behalf of Libya.

Alcoholism and tax arrears

eventually put the younger

Carter out of commission, but

not before he’d thoroughly

humiliated the 39th president.

As for those business

ventures, Billy Beer is long

gone, but the gas station

endures—as a museum.

—Robert Klara

1977

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