Do you own your house?
Do you have a mortgage?
How many people live in your house?
Are you aged 18–25?q26–40?q 41–60?qover 60?q
What type of work do you do? Professional q
Trade q
Manual q
Self-employed q
Retired q
How often do you watch TV? 1–3 hours a day q
4–5 hours a day q
Over 5 hours
a day q
Do you take a daily newspaper? ❑ If so which one?
How often do you visit your local library?
Frequently q Rarelyq Neverq
Fig. 6. Example of market research form.Name:Address:Telephone number: Home: Work:Mobile number: email:Date of Birth: Nationality:Fig. 7. Personal details on any form.