176 ◆AUTHORING A PHD
0% 20% 40%
Percent using each means for purchases
Credit card Bank card Cash Other
60% 80% 100%
Germany 21 16
31
38
24
33
France
UK^27
45
60
(d) Percentage component chart
How consumers in three countries financed
major consumer purchases, 2001 (hypothetical)
Use a percentage component chart whenever:
- you want to show how the shares of something or
percentages vary across a number of different cases
or areas.
Don’t use percentage component charts if:
- the data is over-time or more complex;
- you have only one case (use a pie chart).
Points to watch:
- put the bars into an order that gives the clearest
numerical progression you can achieve (unless the data
is in categories with a fixed order or is chronological); - avoid sequences which give a jumbled appearance –
unless a pattern is visible don’t use this type of chart; - show the percentage shares as a number inside the bar
components (at least for large components); - use clearly distinct shadings and labels for components.