7 This is not the place to list all the problems in the original resolution;
others have done that in great detail. Lakoff provides one of the
clearest, most concise and accessible of such treatments, for those who
are interested in analyzing the resolution more closely.
8 The NHSA accepted as a donation some portion of the money that
came along with the Athena award, but they deny endorsing the
advertisement for publication (Deputy Director Michael McGrady,
personal communication).
9 Some of this information originates from email correspondence with
linguists who were concerned enough about the advertisement to
investigate. My thanks to Geneva Smitherman, Orlando Taylor, Arthur
Spears, Marcy Morgan, Rebecca Wheeler and John Baugh.
Suggested further reading
Baugh, J. (2001) Beyond Ebonics: Linguistic Pride and Racial Prejudice. New York: Oxford
University Press.
Baugh, J. (2004) Ebonics and Its Controversy. In E. Finegan and J.R. Rickford (eds.) Language
in the USA: Themes for the 21st Century. New York: Cambridge University Press.
Cohen, S. (2002 [1972]) Folk Devils and Moral Panics: The Creation of the Mods and Rockers.
New York: Routledge.
Critcher, C. (2006) Critical Readings: Moral Panics and the Media. Maidenhead: Open
University Press.
Fairclough, N. (1995) Media Discourse. London: Edward Arnold.
Gitlin, T. (1980) The Whole World Is Watching: Mass Media in the Making and Unmaking of the
New Left. Berkeley, CA: University of California Press.
Goode, E. and Ben-Yehuda, N. (2009) Moral Panics: The Social Construction of Deviance.
Malden, MA: Wiley-Blackwell.
Herman, E.S. and Chomsky, N. (2002 [1988]) Manufacturing Consent: The Political Economy of
the Mass Media. New York: Pantheon Books.
Johnson, C. (1997) John Rickford – Holding on to a Language of Our Own. The San Francisco
Chronicle, February 16.
Johnson, S. (1999) From Linguistic Molehills to Social Mountains? Introducing Moral Panics
about Language. Centre for Language in Social Life Working Papers.
Kretzschmar, W.A. (2008) Public and Academic Understandings about Language: The
Intellectual History of Ebonics. English World-Wide. 29: 70–95.
Lakoff, R. T. (2000) The Language War. Berkeley, CA: University of California Press.
Nunberg, G. (1997) Double Standards. Natural Language and Linguistic Theory. 15: 667–675.
Pandey, A. (2000) Linguistic Power in Virtual Communities: The Ebonics Debate on the Internet.
World Englishes. 19: 21–38.
Popp, R.K. (2006) Mass Media and the Linguistic Marketplace: Media, Language, and
Distinction. Journal of Communication Inquiry. 30: 5–20.
Pullum, G.K. (1997) Language That Dare Not Speak Its Name. Nature. 386: 321–322.