B4| Saturday/Sunday, March 28 - 29, 2020 THE WALL STREET JOURNAL. THE WALL STREET JOURNAL. Saturday/Sunday, March 28 - 29, 2020 |B5
2008-09 by making bankers and
investors so complacent that they
never sufficiently tested whether
their assumptions might be wrong.
Finally, in the run-up to the lat-
est panic, many investors seemed to
believe index funds and exchange-
traded funds, which can offer broad
diversification at extremely low
cost, had somehow eliminated the
risk of owning stocks.
Our forebears, on the other
hand, believed panics are the indis-
pensable hygiene of markets,
sweeping the investing landscape
clean after every orgy of prosperity.
That notion was captured bril-
liantly by the illustrator Frank
Bellew in a cartoon for New York’s
“The Daily Graphic,” days after the
onset of a market panic in 1873.
An ugly giant straddles the street,
sweeping up clouds of dirt and
shreds of ticker tape labeled “BO-
GUS BROKERS,” “SHAKY BANKS”
and “ROTTEN RAILWAYS.” He
wears tattered goatskins, his hair
tangling into horns as it rises from
his scalp.
The caption reads: “Panic, as a
Health Officer, Sweeping the Gar-
bage out of Wall Street.”
Bellew personifies Panic as the
god Pan, who haunted the country-
side of ancient Greece. Half-goat,
moody and mischievous, Pan was
the god of herds, manipulating
them with the music from his
pipes. He lurked in mountain caves,
arising at midday to burst out of
nowhere at startled travelers.
No wonder the ancient Greeks
called a sudden fear “panikos.” It
came from Pan.
He was also the god of fertility.
And financial panics, through the
ensuing upheaval, fertilize old
ground for new competitors and
transfer assets to those who can
put them to their best use.
Out of the boom and bust in
wooden turnpikes in early 19th-
century New England came the
rights of way that railroads later
followed with ease through the
forests and fields. Out of the ma-
nia for technology stocks that col-
lapsed in 2000-02 came the glut of
fiber-optic networks that make in-
stant communication universal and
cheap as dirt today.
The U.S. and British economies
“cannot subsist without sowing the
wind and reaping the whirlwind of a
financial crisis two or three times in
each generation,” wrote the finan-
cial journalist Horace White in 1876.
Financial crises, said White, re-
curred with “the regularity of clock-
work, so that people pretend to
know when to expect one by looking
in the almanac.”
The early U.S. suffered severe
financial panics roughly once ev-
ery13yearsonaverage,in1792,
1819, 1826, 1837, 1857, 1873, 1884,
1893 and 1907.
People used to regard booms
and busts as part of “an organic
cycle of life,” not as outcomes that
can be prevented or controlled,
says Mr. Goetzmann of Yale.
In that organic cycle, entrepre-
neurs who think business condi-
tions will improve “become cen-
ters of infection, and start an
epidemic of optimism,” the econo-
mist Wesley Clair Mitchell wrote
in his 1913 book, “Business Cycles.”
That optimism leads to a “flood
tide of prosperity,” which washes
away caution, creating euphoria
that culminates in a crash—which,
in turn, clears the way for recov-
ery. Lather, rinse, repeat.
In recent decades, psycholo-
gists have shown that people tend
to overweight recent experience
in their predictions of the finan-
cial future. Because markets rise
more often than they fall, the ex-
perience of most investors tends
to be positive over time. The lon-
ger the good times roll, the more
remote the chance of a decline
will seem, the more overconfident
wind of emotion.
“Wall Street is as much the nat-
ural field for panics as the prairie
is for tornadoes,” said the finan-
cier John Ferguson Hume in his
1888 book “The Art of Investing.”
People then understood what we
have forgotten: When you look into
a bubble, what you should see in
that mirrored surface is yourself.
After all, it isn’t investments that
make or lose money; it is investors,
with our own excesses of greed and
fear. And that means market panics
aren’t a time for reaction; they are a
time for introspection.
So ask yourself: Have I been tak-
ing more risk than I realize? Con-
versely, how should I turn panic into
opportunity? How can I improve my
portfolio and restore a sense of con-
trol? Should I sell some stocks or
funds to generate a tax loss I can use
to offset gains or income? Do I have
long-held mediocre or risky stock
positions I’ve been reluctant to
dump until now because that would
have generated a taxable gain I’d no
longer incur at today’s prices?
Blind faith in tools for control-
ling financial risk has never made
sense. If risk could ever be elimi-
nated, investors would immedi-
ately turn so euphoric that they
would drive the prices of financial
assets sky-high—thereby creating
an enormous new risk out of the
absence of all the old ones.
Investors should never stop try-
ing to manage their risks. But they
should never believe that they, or
anyone else, can eliminate them.
net $233 billion flowed out from
June 2008 through March 2009, the
heart of the bear market when
stocks became screaming bargains.
Are they bargains now? Not re-
ally. One of the more reliable mea-
sures of how expensive stocks are,
the cyclically adjusted price to
earnings ratio popularized by Yale
University professor Robert
Shiller, put the S&P 500 at 23.8
times earnings on Friday. That is
more expensive than average and
compares with 13.3 times when the
last bull market began.
If you believe that the damage
the Covid-19 pandemic does to the
global economy will be on par with
the financial crisis and plan to wait
until stock valuations reflect that
view, you will have to wait. To fetch
a similar valuation, stocks might
have to drop another 40% or more
from here, leaving the Dow Jones
Industrial Average well below 15000.
But every downturn is different.
A valuation measure like the
Shiller P/E makes for a lousy tim-
ing tool. If you were content hav-
ing, say, 70% of your savings in
stocks last month when the Dow
industrials were on the cusp of
30000 and the Shiller P/E at 32
then you should be at least as
comfortable at 20000. That means
buying more stocks and selling
bonds as markets fall and repeat-
ing that all the way down.
If the last month truly con-
vinced you that you had too much
money in stocks to sleep well at
night then take your lumps and
dial back your risk permanently.
But if you’re merely waiting for a
sign that it’s safe to buy again
then just hold your nose, increase
your allocation to equities, and
learn to love bear markets.
Learning to
Love the
Bear Market
hidden or delayed but never elimi-
nated. And believing that panics
have become obsolete is a precon-
dition for their recurrence.
The modern history of financial
markets is a chronicle of attempts to
control risk—if not eliminate it. One
after another, they have all failed.
“We trust these brilliant innova-
tors in finance who seem to know
what they’re doing when they try
to control risk,” says Yale Univer-
sity economist and financial histo-
rian William Goetzmann. “And
then, lo and behold, the risk miti-
gation doesn’t happen.”
The Federal Reserve was cre-
ated in the wake of the Panic of
1907 to mitigate the risk of finan-
cial meltdowns.
Some thought the problem
could be solved. As the stockbro-
ker DeCourcy W. Thom proclaimed
in his postscript to economist
Clement Juglar’s “A Brief History
of Panics” in 1916: “Just as modern
medicine is overcoming the dan-
gers threatening the physical man,
so is modern finance overcoming
panic and the other dangers which
threaten financial stability.”
He was wrong—as similar fore-
casts have been ever since.
The Fed failed to stave off the
crash of 1929 and, by not expand-
ing the money supply in the early
1930s, probably worsened the
Great Depression.
In the mid-1980s, a computer-
ized hedging technique called
“portfolio insurance” purported to
limit losses for big institutional in-
vestors; it ended up being partially
blamed for the crash of 1987.
In the mid-2000s, financial en-
gineers created ever-more-com-
plex derivatives as a way of carv-
ing up and spreading risk. That,
Federal Reserve Chairman Alan
Greenspan said in 2005, “contrib-
uted to the stability of the banking
system” by allowing participants
“to measure and manage their
credit risks more effectively.”
But risk can’t be removed; it
can only be moved. The techniques
hailed by Mr. Greenspan may have
caused the financial crisis of
Continued from page B1
Why Market
Panics Can’t
Be Prevented 30
0
10
15
5
20
25
%
TIME SINCE START OF RECESSION
0 months 12 24 36 0 months 12 0 months 12 0 months 12 0 months 12
February
2020
Key: Rate during recession
Note: Seasonally adjusted annual rate
Sources: National Bureau of Economic Research (recessions ended 1933 and 1938, recession durations); Labor Department (recessions ended 1975, 1982, 2009);
Wall Street Journal survey of 34 economists March 18-19 (projections)
Looking for Work
It's not yet clear if unemployment will surpass the jobless rates reached
during the longest recessions since the Great Depression.
U.S. unemployment rate during longest recessions since 1929
Great Depression ended March 1933
43 months
2020
March 1975
16 months
November 1982
16 months
June 2009
18 months
June 1938
13 months
Projections through 4Q
(from pessimistic to optimistic)
Baseline projection
Kara Dapena/THE WALL STREET JOURNAL
EXCHANGE EXCHANGE
Real gross domestic product, change from previous period
Contraction Calculation
Some economists are now predicting a pullback in gross domestic product that would rival the severity of the 2008-2009 slump.
Projections
Pessimistic Baseline Optimistic
Note: Quarterly figures are seasonally adjusted annual rates
Sources: Bureau of Economic Analysis (past recessions); Wall Street Journal survey of 34 economists March 18-19 (projections); National Bureau of Economic Research (recession durations)
–15
–10
–5
0
5
10%
1930 ’31 ’32 ’33 ’34 1937 ’38 ’39 1973 ’74 ’75 1981 ’82 ’83 2007 ’08 ’09 ’10 2020 2020 2020
During longest recessions since 1929 and projections for this year
RECESSION
Great Depression
ended March 1933
March
1975
November
1982
June
2009
June
1938
2Q
3Q
4Q
Kara Dapena/THE WALL STREET JOURNAL
Annual Quarterly
investors will feel and the more
risk they will take.
Only lately has that euphoria
not seemed sinful.
An early panic on the Amster-
dam stock exchange was a natural
consequence of the preceding bull
market, when caution was “called
foolishness, madness and crime,”
wrote the pamphleteer Joseph
Penso de la Vega in 1688. “The
spirit of Ahab and Satan” had en-
ticed speculators to join in the “ju-
bilation” of soaring prices.
Investors were frantic in 1720 as
shares in the South Sea Co. soared
and then crashed in London. Only
God could restore them to sanity,
Jonathan Swift wrote the next
year in his poem “Upon the South-
Sea Project”:
“May he, whom Nature’s Laws
obey,
Who lifts the Poor, and sinks
the Proud,
Quiet the raging of the Sea,
And still the Madness of the
Crowd.”
Investors in ages past didn’t
believe that the stock market was
efficient. They thought it was—
and always would be—a whirl-
When you look into a
bubble, what you should
see in the mirrored
surface is yourself.
A Frank Bellew illustration, right,
depicting the market panic of 1873
in New York’s ‘The Daily Graphic.’
The Wall Street Journal asked
some of the financial world’s
most influential voices to predict
how markets and the economy
will respond to government poli-
cies designed to contain the im-
pact of the coronavirus pan-
demic. They called upon their
extensive experiences navigating
selloffs and downturns, disrup-
tive hurricanes and even terrorist
attacks to advise investors on
what’s coming next—and what
they can do about it.
Scott Minerd
Global chief investment officer,
Guggenheim Partners
“We are running the risk that
this will be another Great De-
pression. Despite the good in-
tentions of the Fed and policy
makers in Washington, the pro-
grams put in place won’t offset
a severe contraction in eco-
nomic activity. I expect another
10-20% downside in equities,
and double-digit high-yield de-
fault rates within 12 months.
“My experience in all kinds
of markets, including the finan-
cial crisis, is that bottom fish-
ing is the most expensive sport
in the world....Things that are
cheap can still get cheaper.”
—Justin Baer
Abigail Johnson
Chairman and chief executive,
Fidelity Investments
“It’s impossible to predict the di-
rection of the markets. Investors
face long odds in trying to time
the ups and downs of the mar-
kets. Staying fully invested ac-
cording to your asset-allocation
plan can give investors an oppor-
tunity to participate in the mar-
ket’s long-term upward trend. In-
vestors need to be patient and
disciplined, and have a plan.
“Your plan can help guide you
through periods like this. It can
help to use what we call the in-
vestor mindset, which means
staying focused on the long term
and using a decision process that
is analytical, logical, and
grounded in empirical data.”
—Justin Baer
William Ackman
Pershing Square Capital
Management
“The news about the virus is
going to get worse and worse in
the next few weeks, but the
good news is that people are
responding,” William Ackman
said in an interview.
In February, Mr. Ackman
watched the coronavirus spread
in China and thought the only
way to slow it was to shut down
the economy. So he moved to
protect his portfolio, spending
$27 million on convertible de-
fault swaps as a hedge.
Mr. Ackman called for a 30-
day shutdown of the U.S. and
told CNBC on March 18 that
“hell is coming” and the coun-
try wasn’t moving fast enough
to stem the spread. Markets
slid as he spoke.
Though a full shutdown
didn’t happen, Mr. Ackman
locked in the gains from his
hedge earlier this week by clos-
ing it out for $2.6 billion, off-
setting his stock losses. Mr.
Ackman says he has grown
more optimistic, and while his
portfolio includes a relatively
high level of cash, he has put
more money into core holdings.
“I think we’re heading in the
right direction,” he said, though
he added that it’s likely “not
going to be straight-line up.”
—Corrie Driebusch
What
Happens
Next? Nelson Peltz
Trian Fund Management
Hedge-fund manager Nelson
Peltz is doing his social dis-
tancing in Florida. When he
takes a ride once a day to get
out of the house, he likes to
drive past a Wendy’s—the res-
taurant chain in which his fund,
Trian Fund Management LP, is
the largest shareholder.
While not as many people
are using the drive-through as
a few weeks ago, Mr. Peltz said
he’s still pleased to see people
lined up to get their food.
Mr. Peltz says the coronavirus
pandemic, and the shortage of
medical protective gear and
other supplies, will fundamen-
tally change supply chains, and
that the U.S. will likely see more
things being made in America.
In the near term, Mr. Peltz is
feeling more upbeat after see-
ing the stimulus bill pass in the
Senate, saying, “the bill as writ-
ten will help both companies
and workers.”
—Corrie Driebusch
Walt Bettinger
Chief executive,
Charles Schwab Corp.
“We know from history, over
time, our country perseveres
and its markets rebound. The
hopelessness of the financial cri-
sis of 2008 was followed by a
historic bull market, but the
pivot went almost unnoticed by
many investors until we were
well into the turnaround. And so
throughout this downturn, we
are reminding our clients that
panic is not an investment strat-
egy and that trying to time the
market is futile.” —Dawn Lim
value is one that lost a jarring 30%
and then another 30% after that.
Investor psychology in a major
bear market is a mirror image of
what it was the past few years:
The more false alarms there were
on the way up, the likelier inves-
tors were to embrace risk, viewing
dips as buying opportunities. On
the way down, so-called suckers’
rallies—and the technical bull mar-
ket we reached on Thursday may
well have been one—get our hopes
up and then crush them. By the
time a really prolonged bear mar-
ket is about to end, investors who
haven’t sold in disgust probably
have a lower percentage of their
net worth in stocks than at the
outset. That is one of the costliest
mistakes investors make.
A surprising share of a new bull
market’s returns pile up in its very
early stages when people are most
fearful. Take the one that ended last
month. Putting $100,000 into an
S&P 500 index fund on the day the
bull began on March 9, 2009, and
selling at last month’s peak would
have seen that turn into $630,000
including dividends. Waiting just
three months to make sure it wasn’t
yet another head fake would have
earned you only $450,000.
If you wait for happy headlines
or hopeful government statistics
for a clue for when to pounce,
Continued from page B1
you’ll be too late. Stocks typically
rally before a recession is over. For
example, imagine an investor who
went back over the last eight re-
cessions, all the way back to the
Great Depression, and bought the
S&P 500 or its predecessor index
at the bottom of the accompanying
bear market, only to sell as soon
as the recession officially ended.
This market-timing genius would
have made an annualized return of
over 64%. That compares to a
long-run annualized return for U.S.
stocks of about 9.7%.
Making lemonade out of the mar-
ket’s lemons sounds tempting, but it
isn’t easy. The old saw goes that the
stock market is the only one where
people run away when there’s a
sale. Beforehand they crowd in
when the wares are most expensive
because they see everyone else get-
ting rich. For example, in the 10
months leading up to the last mar-
ket peak in October 2007, a net $84
billion flowed into equity mutual
funds according to the Investment
Company Institute. By contrast, a
A surprising share of
a new bull market’s
returns pile up in its
very early stages.
DAILY GRAPHIC: LIBRARY OF CONGRESS; MINERD, JOHNSON, PELTZ: REUTERS; ACKMAN: BLOOMBERG NEWS; BETTINGER: GETTY IMAGESALEX NABAUM
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