CONTENT FROM QLIK
How Data Visualization
Propels Business Forward
AN ABILITY TO SEE THE BIG PICTURE IS A VITAL SKILL
for every business. Enter data visualization, which is
experiencing a surge in popularity across industries.
But despite this proliferation and reports noting that
99% of organizations admit that being data-driven
conveys competitive advantage, nearly nine in ten
businesses admit that managing raw data remains a
challenge.
“We’re asking more people to work with data than
ever before, but not providing them with the working
knowledge they need to eff ectively utilize it,” says
James Fisher, chief product offi cer of end-to-end data
integration and analytics platform Qlik. “Complete
data and analytics solutions such as ours help takeArtifi cial intelligence and data analysis can
bring your business into sharper focus—
and reveal its untapped potential.
Nearly nine in ten businesses
admit that managing raw
data remains a challenge.
raw data and, by applying analytics and artifi cial
intelligence (A.I.), uncover new business insights.
They also provide data that business leaders can
consistently count on, and perspective that can
help them ask better questions.”
According to a recent report, only half
of organizations today say that they trust
their own data. A whopping 95% suff er from
detrimental eff ects on customer experience
and organizational productivity due to the
poor quality of data that they use to make
decisions. And that’s before factoring human
error into the mix, Fisher cautions, reminding
that key data points and metrics can often
diff er from one department to the next. So
even when organizations are equipped with the
most powerful data visualization tools today,
misunderstandings can still occur when making
strategic decisions—leading to missed chances
for business growth.
Solutions such as Qlik, which use A.I.-powered
insights to provide greater peripheral vision into what’s
happening in an organization by sniffi ng out helpful
insights contained in all kinds of data, can help provide
a competitive edge. They can help predict market
patterns and customer buying habits, streamline internal
processes, identify new growth opportunities, reduce risk,
and make strategic decisions. And they can translate
these learnings into easily understood data visualizations
that convey key messages at a glance.
Businesses of every size are using tools like these
to recognize signifi cant operational gains. For example:
Global retailers are using them to predict which products
will fl y off shelves; health care providers are leveraging
them to more cost-eff ectively manage care pathways; and
manufacturers use them to keep supply chains running
smoothly in the face of unforeseen disruptions.
“Traditional data visualization tools won’t get you far
enough,” notes Fisher. “You also need to couple them with
data integration, analytics, and A.I. capabilities if you want
to empower your people to spot opportunities to create
value and eff ect positive, meaningful change.” ■