Content by the Buzz BusinessLEADINGFROMTHE HEARTQ&A with Lujain Al Ubaid, co-founder
and CEO, Tasamy for Social
EntrepreneurshipFor a sensitive and privileged
Saudi child, it was a life-changing
routine. At regular times throughout
the year, the mother of 6-year-old
girl Lujain Al Ubaid would take her
on a journey far from the luxury
condominiums of Riyadh’s most well-
to-do neighborhoods and into some
of the poorest and most deprived
districts of the country’s capital.There the family would distribute
food, toiletries, and other essentials
to the needy and the despairing,
while little Lujain watched from
the back seat of the car.
“To this day, I can remember those
scenes vividly,” Lujain says. “The
poor people would crowd around
the car, desperate to receive
anything that we could give them.“When we drove away, the car
windows were covered in their
handprints. It is an image I will
never forget—those handprints have
remained in my heart forever.”
Some 30 years later, inspired by
those searing childhood experiences,
Lujain has become one of the most
prominent drivers of the social and
economic transformation of her country.
As the CEO of Tasamy for Social
Entrepreneurship, she is helping sociallyLujain Al Ubaid, Co-founder
and CEO, Tasamy for Social
EntrepreneurshipBorn and raised in Riyadh,
Lujain Al Ubaid is one of
Saudi Arabia’s most prominent
social entrepreneurs and
best-known businesswomen.
As the co-founder of Tasamy,
she is supporting the growth
of enterprises that are
tackling some of the country’s
most pressing social and
economic challenges.CHANGE AGENTSBLACK YELLOW MAGENTA CYAN FORX-6156512LH.pdf 03.05.2020 15:07