Fortune - 04.2020

43

LIA PREGNANCY

TEST

DESIGNED BY

Bethany Edwards +

Anna Simpson 2017

A home pregnancy

test accidentally

discovered in a

bathroom trash

can is something

of a cliché in sit-

coms and romantic

comedies. But

behind that plot

point is a design

flaw: Most tests

are made from

nonbiodegrad-

able plastic and

can’t be flushed.

Inspired to find

something envi-

ronmentally sound,

Bethany Edwards

and Anna Simpson

created Lia, a

home pregnancy

test produced

from paper that

disintegrates in

water. The upshot

is more privacy for

women and less

plastic waste.

FACEBOOK

DESIGNED BY

Facebook, 2003

For better or worse,

Facebook con-

nected the world

and transformed

advertising, politics,

and society at large.

B I L LY B OOKC A S E

DESIGNED BY

Ikea, 1979

The Billy embodies

Ikea’s affordable

design; the com-

pany has sold some

100 million to lit

lovers worldwide.

PRIDE FLAG

DESIGNED BY

Gilbert Baker, 1979

“Unmistakable,

customizable, and

speaks pride for

LGBTQ+ people.”

SARA CANTOR AYE, CO-

FOUNDER, GREATER GOOD

SUPER MARIO

BROS.

DESIGNED BY

Nintendo (Shigeru

Miyamoto), 1985

The first smash of

the home console

era sold more than

40 million copies.

VÉLIB’ BIKE

SERVICE

DESIGNED BY

JCDecaux, 2007

Paris’s e-bike share

aims to cut traffic

and emissions and

rekindled the city’s

love of cycling.

(^404142434445) “DISCREET,
SANITARY,
AND
ENVIRONMEN-
TALLY
SUSTAINABLE.”
Zoë Ryan,
CURATOR, THE ART
INSTITUTE OF CHICAGO,
ON THE LIA PREGNANCY
TEST [43]
DSB.W.04.20.XMIT.indd 95 FINAL 3/10/20 6:39 PM