40 MITSLOAN MANAGEMENT REVIEW SPRING 2020
DISRUPTION 2020: PLANNING YOUR STRATEGY
GARY WATERS/THEISPOT.COMTo Disrupt or
Not to Disrupt?
Disruption isn’t always the right strategy for startups. It’s a choice.
BY JOSHUA GANS
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40 MITSLOAN MANAGEMENT REVIEW SPRING 2020
DISRUPTION 2020: PLANNING YOUR STRATEGY
GARY WATERS/THEISPOT.COMDisruption isn’t always the right strategy for startups. It’s a choice.
BY JOSHUA GANS