SHOPPING IN BELGIUM 303
Chocolate and Chocolatiers
High-quality Belgian chocolate is
famous all over the world for
three reasons. Firstly, Belgian
chocolatiers insist on top-
quality ingredients, starting with
the chocolate itself. This has a
high density of cocoa-solids and
cocoa-butter, which evaporates
on the tongue, giving the flavour a cool
and silky lift. Secondly, the Belgians
(Jean Neuhaus, in 1912, to be
precise) pioneered filled choc-
olates or pralines. These are
made with a variety of fillings
including hazelnut cream, fresh
cream, marzipan, liqueur and
assorted fruit pastes. Lastly,
Belgian chocolatiers invented
the famous white chocolate, a luxury
confection of cocoa-butter and milk.
White chocolate
with dark icing
Filled chocolates or pralines
were originally named
for their combination of
chocolate and hazelnut
cream known as praliné.
Displays of chocolate in shops radiate
an atmosphere of opulence. They are
also incomparable for the sheer variety
of shapes and choice of flavours.
Large-scale manufacturers
for leading brands strictly
maintain high standards,
and their products are
exported all over the world.
Customers can make their selection
from the cabinet, and individual
chocolates are picked out by the
white-gloved shop assistants, placed
in a box, weighed and beautifully
wrapped in paper and ribbon.
A shop displaying assorted Belgian chocolates
SPECIALIST CHOCOLATIERS
There are many small, specialist chocolatiers
creating their own products, especially in the
cities and popular towns. A number of pâtissiers
run a sideline in handmade chocolates as well.
There are also some other good, large-scale
manufacturers, whose products reach the
supermarkets. These include Guylian, who
make pralines in the shape of sea creatures;
and Galler, famous for their Langues de Chat
brand with artwork by the comic-strip artist
Philippe Geluck. Côte d’Or is a brand that pro-
duces delicious mini-bars called Mignonnette.
CHOCOLATE
MANUFACTURERS
The best-known brands are Corné
Port-Royal, Neuhaus, Leonidas
and Godiva. They have numerous
outlets and sell slabs of chocolates
as well as pre-packed boxes of
pralines. In Belgium, such boxes
are remarkably good value, given
their very high quality. A large
750-g (26-oz) box will typically
cost about 10–30 euros. Cream-
filled chocolates have a limited
shelf-life, but will keep fresh for
three weeks in cool conditions.