The State Of Radio
Who says radio’s dead? Although broadcast ad revenue is creeping downward,
audiences are aging and streaming has surpassed the medium as a vehicle for music
discovery. In its inaugural Deep Dive report, Billboard assesses the radio industry
today and provides a glimpse of its future by comparing streaming and radio users,
automobile audio usage, the growth rates of programming formats — and by looking
at why labels and artists still need airtime even in a streaming world.
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http://www.billboard.com/offer and using promo code: 2020PROHit Songs Are Staying
On The Radio Airplay
Charts Longer Despite
Peaking Faster On
Streaming PlatformsThese Three
Singles Broke On
Radio Instead Of
Streaming: Here’s
How It HappenedDouble-Digit Growth
Projected For Digital
Radio Ad Revenue
Through 2023, But
It’s No Panacea