FEB. 29, 2020 • VOLUME 132^ NO. 5
Contents
ON THE COVER
J Balvin photographed by
Alexandra Gavillet on Feb.
at MAPS Studio in Miami.
TO OUR READERS
Billboard will publish its
next issue on March 14.
For 24/7 music coverage,
go to billboard.com.
Louis Vuitton jacket,
shirt and shorts.
Air Jordan x Balvin sneakers.
FEATURES
40
OH, THE PLACES HE’LL GO!
From his eye-popping visuals to his
global streaming strategy, J Balvin has
always been the captain of his career.
Now, with a fresh album, label deal and
management team, he’s showing there
are no limits for Spanish-language artists.48
FAN GIRL
With her bold new album,
Kelsea Ballerini is taking charge of her
career — and the smart social media
strategy that keeps her followers loyal.6 BILLBOARD • FEBRUARY 29, 2020 “Throw It Back” with Balvin at billboard.com/video.