Marketing Communications

x CONTENTS

Unethical use of marketing communications

instruments 570

Regulation of marketing communications

practices 573

Corporate social responsibility 578

Summary 581

Review questions 581

Further reading 582

Case 16: Pampers and UNICEF: helping protect

babies together 582

References 588

Glossary 593

Index 606

Companion Website

For open-access student resources specifi cally written

to complement this textbook and support your learning,

please visit http://www.pearsoned.co.uk/depelsmacker

Lecturer Resources

For password-protected online resources tailored to support

the use of this textbook in teaching, please visit

http://www.pearsoned.co.uk/depelsmacker

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