Marketing Communications

ABOUT THE AUTHORS xi

ABOUT THE AUTHORS

Patrick De Pelsmacker (b. 1957) holds a PhD in economics (University of Ghent, Belgium). He is

Professor of Marketing at the University of Antwerp, Belgium and part-time Professor of Marketing

at the University of Ghent. He is a regular guest lecturer at various institutes, such as the Solvay

Business School (University of Brussels, Belgium), the Rotterdam School of Management (The

Netherlands), the Swedish Institute of Management (Brussels, Stockholm), the Centre for Management

Training (University of Warsaw, Poland), the Institute of Business Studies (Moscow, Russia), the

University of Lugano (Lugano, Switzerland), the Copenhagen Business School (Copenhagen,

Denmark), The University of Geneva (Switzerland) and Ca’Foscari University (Venice, Italy). He also

has teaching experience in management and marketing programmes in France, Thailand, Indonesia,

the Philippines, Vietnam, Italy, the Czech Republic, Hungary and Romania. He has undertaken

numerous in-company training and consultancy assignments.

His field of interest is in marketing research techniques, consumer behaviour and marketing

communications. He has co-authored textbooks on marketing communications and marketing

research techniques, and has written over one hundred articles in various journals, including Applied

Economics , International Journal of Research in Marketing , Journal of Advertising , Psychology and Marketing ,

International Journal of Advertising , Journal of Marketing Communications , Advances in Consumer Research ,

Journal of Business Ethics , Journal of Consumer Affairs , Journal of International Consumer Marketing ,

International Marketing Review , Marketing Letters , Journal of Business Research , Journal of Advertising

Research , Cyberpsychology and Behavior , Accident Analysis and Prevention , Health Communication ,

Journal of Business and Psychology , Journal of International Advertising , Journal of International Marketing ,

Educational and Psychological Measurements and Psychological Reports. He has contributed to more

than twenty books and over sixty research reports and working papers on various marketing-related

topics.

Maggie Geuens (b. 1969) holds a PhD in Applied Economics at the University of Antwerp, Belgium,

where she also worked as an assistant professor. Currently she is Professor of Marketing at the

University of Ghent. She is the academic director of the Brand Management Centre at the Vlerick

Leuven Gent Management School. She also has teaching experience in The Netherlands, Italy,

Kazakhstan, Russia and Vietnam. She is involved in consultancy on a regular basis.

Her main field of research interest is in advertising, branding and consumer behaviour. She has

co-authored a book on Marketing Management , has contributed to over sixty papers and research

reports in her interest field, and has published in journals such as Journal of Consumer Research ,

International Journal of Research in Marketing , Journal of the Academy of Marketing Science , Journal of

Health Communication , Psychology and Marketing , Journal of Advertising , International Journal of

Advertising , Journal of Business Research , Journal of Marketing Communications , International Marketing

Review , PsychologicaBelgica , Tourism Management, Advances in Consumer Research , Journal of Business

and Psychology , Psychological Review , Educational and Psychological Measurement , Applied Psychological

Measurement , International Journal of Advertising and Marketing to Children and Journal of Consumer

and Market Research.

Joeri Van den Bergh (b. 1971) holds a master’s degree in marketing (University of Ghent and the

Vlerick Leuven Gent Management School). He started his career as a researcher at the Marketing

Communication Research Centre, and later became senior researcher, involved in the activities of

A01_PELS3221_05_SE_FM.indd xiA01_PELS3221_05_SE_FM.indd xi 6/10/13 9:07 AM6/10/13 9:07 AM