Marketing Communications

xii ABOUT THE AUTHORS

this Centre, as well as the Kids and Teens Marketing Centre, and the Senior Consumer Marketing

Centre. He is co-founder and managing partner of InSites Consulting, the European online market

research pioneer. He is now director of InSites Consulting ON SNEAKERS, the children and youth

division where he manages European accounts such as MTV Networks and Nokia. He is a regular

teacher on various marketing programmes, has been involved in in-company training and consultancy,

and is Secretary of the Board of AncienneBelgique (AB), one of Europe’s leading music venues.

His main field of interest is marketing communications, especially Internet communications,

research techniques and children and youth marketing. He has contributed to various books and to

over thirty research reports in these fields. He has published in journals including International

Journal of Advertising and the Journal of International Consumer Marketing.

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