REFERENCES 181
References
1 Colley, R.H. (1961), Defi ning Advertising Goals for
Measured Advertising Results. New York: Association of
National Advertisers.
2 Jones, D.B. (1994), ‘Setting Promotional Goals: A
Communication Relationship Model’, Journal of Consumer
Marketing , 11(1), 38–49.
3 Pickton, D. and Broderick, A. (2009), Integrated Marketing
Communications , 3rd edition. Harlow: Financial Times/
Prentice Hall.
4 Rossiter, J.R. and Percy, L. (1997), Advertising Commu-
nication and Promotion Management. Sydney: McGraw-Hill.
5 H e ffl in, D.T.A. and Haygood, R.C. (1985), ‘Eff ects of
Scheduling on Retention of Advertising Messages’, Journal
of Advertising , 14(2), 41–7.
6 E u r o E ffi e (2008), Brussels: European Association of
Communications Agencies, http://www.euro-effi e.com.
7 Rossiter, J.R. and Percy, L. (1997), Advertising Communica-
tion and Promotion Management. Sydney: McGraw-Hill.
8 E u r o E ffi e (2008), Brussels: European Association of
Communications Agencies, http://www.euro-effi e.com.
9 Rossiter, J.R. and Percy, L. (1997), Advertising Communi-
cation and Promotion Management. Sydney: McGraw-Hill.
10 Curley, B. (2002), ‘ “Addict” Perfume Targeted by Anti-
stigma Campaign’, Join Together , 21 October, http://www.
jointogether.org/news/features/2002/addict-perfume-
targeted-by.html (accessed June 2009).
11 Rossiter, J.R. and Percy, L. (1997), Advertising Commu-
nication and Promotion Management. Sydney: McGraw-Hill.
12 E u r o E ffi e (2008), Brussels: European Association of Com-
munications Agencies, http://www.euro-effi e.com.
13 Rossiter, J.R. and Percy, L. (1997), Advertising Communi-
cation and Promotion Management. Sydney: McGraw-Hill.
14 De Morgen , 13 January 2006.
15 E u r o E ffi e (2008), Brussels: European Association of
Communications Agencies, http://www.euro-effi e.com.
16 Franzen, G. and Moriarty, S.E. (2008), Th e Science and Art
of Branding. New York: M.E. Sharpe.
17 Sparks, B.A. and McColl-Kennedy, J.R. (2001), ‘Justice
Strategy Options for Increased Customer Satisfaction in a
Services Recovery Setting’, Journal of Business Research ,
54(3), 209–18.
18 Swanson, S.R. and Kelley, S.W. (2001), ‘Service Recovery
Attributions and Word-of-mouth Intentions’, European
Journal of Marketing , 35(1/2), 194–211.
19 Lee, M. and Youn, S. (2009), ‘Electronic Word of Mouth
(eWOM)’, International Journal of Advertising , 28(3), 473–99;
Sen, S. and Lerman, D. (2007), ‘Why Are You Telling Me
Th is? An Examination into Negative Consumer Reviews
on the Web’, Journal of Interactive Marketing , 21(4), 76–94.
20 Hennig-Th urau, T., Malthouse, E.C., Friege, C., Gensler, S.,
Lobschat, L., Rangaswamy, A. and Skiera, B. (2010), ‘Th e
Impact of New Media on Customer Relationships’, Journal
of Service Research , 13(3), 311–30.
21 Purnawirawan, N., De Pelsmacker, P. and Dens, N. (2012),
‘To Respond or Not to Respond: Th e Eff ectiveness of
Organizational Responses to Negative Online Reviews’,
Proceedings of the 2012 AMA Conference, Tampa, FL.
22 Cialdini, R. (1993), Infl uence: Science and Practice. New
York: HarperCollins.
23 Wansink, B. and Ray, M. (2000), ‘Estimating an Advertise-
ment’s Impact on One’s Consumption of a Brand’, Journal
of Advertising Research , (November/December), 106–13.
24 Belch, G.E. and Belch, M.E. (2008), Advertising and
Promotion: An Integrated Marketing Communication
Perspective , 8th edition. New York: McGraw-Hill.
25 Joyce, T. (1991), ‘Models of the Advertising Process’,
Marketing and Research Today , 19(4), 205–13.
26 Ehrenberg, A.S.C. (1992), ‘Comments on How Advertising
Works’, Marketing and Research Today , 20(3), 167–9.
27 Jones, J.P. (1991), ‘Over-promise and Under-delivery’,
Marketing and Research Today , 19(40), 195–203.
28 Ehrenberg, A.S.C., Hammond, K.A. and Goodhardt, G.J.
(1992), ‘Th e Aft er Eff ects of Large Consumer Promotions’,
Journal of Advertising Research , 34(4), 11–21.
29 Floor, K. and Van Raaij, F. (1993), Marketing communicatie-
strategie ( Marketing Communications Strategy ). Houten:
StenfertKroese.
30 E u r o E ffi e (2008), Brussels: European Association of
Communications Agencies, http://www.euro-effi e.com.
31 E u r o E ffi e (2001), Berlin: Gesamptverbrand Werbeagenturen
GWA eV, http://www.euro-effi e.com.
32 Andrews, K. (1986), ‘Communication Imperatives for New
Products’, Journal of Advertising Research , 26(5), 29–32.
33 E u r o E ffi e (2001), Berlin: Gesamptverbrand Werbeagen-
turen GWA e.V, http://www.euro-effi e.com.
34 Koopmans, A.J., Stoevelaar, A.I. and Holzhauer, F.F.O.
(1994), ‘Voorwaarden voor Eff ectieve Marketing-
communicatie’ (‘Conditions for Eff ective Marketing Com-
munication’), Tijdschrift voor Marketing (October), 32–5.
35 http://www.tijd.be , 16 February 2009.
36 E u r o E ffi e (2008), Brussels: European Association of
Communications Agencies, http://www.euro-effi e.com.
M05_PELS3221_05_SE_C05.indd 181M05_PELS3221_05_SE_C05.indd 181 6/5/13 3:01 PM6/5/13 3:01 PM