Marketing Communications

(Ron) #1
420 CHAPTER 12 BRAND ACTIVATION

65 Grocery Incentive Study 2002. New York: Th e Promotion
Marketing Association, http://www.pmalink.org.
66 Dhar, S.K. and Hoch, S.J. (1996), ‘Price Discrimination
Using In-Store Merchandising’, Journal of Marketing , 60,
17–30.
67 ‘Building the Nesquik Brand’ (1998), In-Store Marketing
(March), 28.
68 ‘Special Report: Ambient Media Is Providing Retailers
and Suppliers with Yet Another Way of Advertising Th eir
Products in Store and Infl uencing Consumers’ Buying
Decisions’ (1998), In-Store Marketing , (January), 32–3.
69 De Morgen , 15 October 2004, 25 July 2005.
70 Inman, J.J. and Winer, R.S. (1998), Where the Rubber
Meets the Road: A Model of In-store Consumer Decision
Making , Working Paper, Report no. 98–122. Cambridge,
MA: Marketing Science Institute.
71 Breugelmans, E. and Campo, K. (2011), ‘Eff ectiveness of
In-Store Displays in a Virtual Store Environment’, Journal
of Retailing , 87(1), 75–89; Zhang, J. and Krishnamurthi,
L. (2004), ‘Customizing Promotions in Online Stores’,
Marketing Science , 23(4), 561–78; Bakos, Y. (2001), ‘Th e
Emerging Landscape for Retail E-Commerce’, Journal of
Economic Perspectives , 15(1), 69–80.
72 Breugelmans, E. and Campo, K. (2011), ‘Eff ectiveness of
In-Store Displays in a Virtual Store Environment’, Journal
of Retailing , 87(1), 75–89.
73 Kotler, P. (1973), ‘Atmospherics as a Marketing Tool’,
Journal of Retailing , 49(4), 48–64.
74 Kotler, P. (1973), ‘Atmospherics as a Marketing Tool’,
Journal of Retailing , 49(4), 48–64.
75 Mehrabian, A. and Russell, J.A. (1974), An Approach to
Environmental Psychology. Cambridge, MA: MIT Press.
76 De Morgen , 15 October 2004, 25 July 2005.
77 For example, Donovan, R.J. and Rossiter, J.R. (1982),
‘Store Atmosphere: An Environmental Psychology
Approach’, Journal of Retailing , 58 (Spring), 34–57.
78 North, A.C., Hargreaves, D.J. and McKendrick, J. (1999),
‘Th e Infl uence of In-Store Music on Wine Selections’,
Journal of Applied Psychology , 84(2), 271–6.
79 Caldwell, C. and Hibbert, S.A. (2002), ‘Th e Infl uence of
Music Tempo and Musical Preferences on Restaurant Patrons’
Behavior’, Psychology & Marketing , 19(11), 895–918.
80 Baker, J. and Levy, M. (1993), ‘An Experimental Approach
to Making Retail Store Environmental Decisions’, Journal
of Retailing , 68(4), 445–60.
81 Baker, J., Parasuraman, A., Grewal, D. and Voss, G.B.
(2002), ‘Th e Infl uence of Multiple Store Environment
Cues on Perceived Merchandise Value and Patronage
Intentions’, Journal of Marketing , 66, 120–41.
82 ‘Special Report: Ambient Media Is Providing Retailers
and Suppliers with Yet Another Way of Advertising their
Products in Store and Infl uencing Consumers’ Buying
Decisions’ (1998), In-store Marketing (January), 29–33.
83 Ethridge, M. (1996), ‘We Follow Our Noses to Stores’,
Akron Beacon Journal , 20 January, B1.
84 Spangenberg, E.R., Crowley, A.E. and Henderson, P.W.
(1996), ‘Improving the Store Environment: Do Olfactory
Cues Aff ect Evaluations and Behaviors?’, Journal of
Marketing , 60 (April), 67–80.

85 Brengman, M. (2002), ‘Th e Impact of Colour in the Store
Environment: An Environmental Psychology Approach’,
Doctoral Dissertation, Ghent University.
86 Dawson, S., Bloch, P.H. and Ridgway, N.M. (1990),
‘Shopping Motives, Emotional States, and Retail Out-
comes’, Journal of Retailing , 66 (Winter), 408–27.
87 Bloemer, J. and de Ruyter, K. (1998), ‘On the Relationship
Between Store Image, Store Satisfaction and Store Loyalty’,
European Journal of Marketing , 32(5/6), 499–513.
88 Miller, R. (2002), ‘How to Exploit POP Around the Globe’,
Marketing (August), 27.
89 Brakus, J.J., Schmitt, B.H. and Zarantonello, L. (2009),
‘Brand Experience: What is it? How is it Measured? Does
it Aff ect Loyalty?’, Journal of Marketing , 73 (May), 52–68.
90 Brakus, J.J., Schmitt, B.H. and Zarantonello, L. (2009),
‘Brand Experience: What Is it? How Is it Measured? Does
it Aff ect Loyalty?’, Journal of Marketing , 73 (May), 52–68.
91 Esch, F.-R., Möll, T., Schmitt, B., Elger, C.E., Neuhaus, C.
and Weber, B. (2012), ‘Brands on the Brain: Do Consumers
Use Declaritive Information or Experienced Emotions
to Evaluate Brands?’, Journal of Consumer Psychology ,
22, 75–85.
92 Schmitt, B. (1999), Experiential Marketing. New York:
Free Press; Schmitt, B. (1999), ‘Experiential Marketing’,
Journal of Marketing Management , 15, 53–67.
93 Brakus, J.J., Schmitt, B.H. and Zarantonello, L. (2009),
‘Brand Experience: What Is it? How Is it Measured? Does
it Aff ect Loyalty?’, Journal of Marketing , 73 (May),
52–68.
94 Schmitt, B. (1999), Experiential Marketing. New York:
Free Press; Schmitt, B. (1999), ‘Experiential Marketing’,
Journal of Marketing Management , 15, 53–67.
95 Kotler, P. (1973), ‘Atmospherics as a Marketing Tool’,
Journal of Retailing , 49(4), 48–64.
96 Hultén, B., Broweus, N. and van Dijk, M. (2009), Sensory
Marketing. London: Palgrave Macmillan.
97 Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T.
and Weber, B. (2010), ‘Aesthetic Package Design:
A Behavioral, Neural, and Psychological Investigation,’
Journal of Consumer Psychology , 20, 431–41.
98 Spence, C. (2012), ‘Managing Sensory Expectations
Concerning Products and Brands: Capitalizing on the
Potential of Sound and Shape Symbolism’, Journal of
Consumer Psychology , 22, 37–54; Spence, C. and Gallace,
A. (2011), ‘Multisensory Design: Reaching Out to Touch
the Consumer’, Psychology & Marketing , 28(3), 267–308;
Hultén, B. (2011), ‘Sensory Marketing: Th e Multi-Sensory
Brand-Experience Concept’, European Business Review ,
23, 256–73.
99 Spence, C. (2012), ‘Managing Sensory Expectations
Concerning Products and Brands: Capitalizing on the
Potential of Sound and Shape Symbolism’, Journal of
Consumer Psychology , 22, 37–54.
100 http://en.wikipedia.org/wiki/Abercrombie_%26_Fitch
(accessed July 2012).
101 Spence, C. (2012), ‘Managing Sensory Expectations
Concerning Products and Brands: Capitalizing on the
Potential of Sound and Shape Symbolism’, Journal of
Consumer Psychology , 22, 37–54.

M12_PELS3221_05_SE_C12.indd 420M12_PELS3221_05_SE_C12.indd 420 5/6/13 2:58 PM5/6/13 2:58 PM

Free download pdf