REFERENCES 37
36 Butt, M.M. and de Run, E.C. (2010), ‘Ethnic Advertising:
Adolescents’ Attitudes Towards Target and Non-target
Advertisements’, Young Consumers: Insight and Ideas for
Responsible Marketers , 11(3), 189–203; Noriega, J. and
Blair, E. (2008), ‘Advertising to Bilinguals: Does the
Language of Advertising Infl uence the Nature of Th oughts?’,
Journal of Marketing , 72(5), 69–83.
37 Demir, K.D. and Tansuhaj, P. (2011), ‘Global vs. Local
Brand Perceptions among Th ais and Turks’, Asia Pacifi c
Journal of Marketing and Logistics , 23(5), 667–683;
Özsomer, A. and Altaras, S. (2008), ‘Global Brand Purchase
Likelihood: A Critical Synthesis and an Integrated Con-
ceptual Framework’, Journal of International Marketing ,
16(4), 1–28; Johansson, J.K. and Ronkainen, I.A. (2005),
‘Th e Esteem of Global Brands’, Journal of Brand Manage-
ment , 12(5), 339–54; Steenkamp, J.-B.E., Batra, R. and
Alden, D.L. (2003), ‘How Perceived Brand Globalness
Creates Brand Value’, Journal of International Business
Studies , 33(1), 35–47.
38 Upadhyay, Y. and Singh, S.K. (2006), ‘Preference for
Domestic Goods: A Study of Consumer Ethnocentrism’,
Vision: Th e Journal of Business Perspective , 10(3), 59–68.
39 Ramaswamy, V., Alden, D.L., Steenkamp, J.-B.E.M. and
Ramachander, S. (2000), ‘Eff ects of Brand Local and
Nonlocal Origin on Consumer Attitudes in Develop-
ing Countries’, Journal of Consumer Psychology , 9(2),
83–95.
40 Jackson, P. (1987), Corporate Communications for Managers.
London: Pitman.
41 Melewar, T.C. (2003), ‘Determinants of the Corporate
Identity Construct: A Review of the Literature’, Journal of
Marketing Communications , 9(4), 195–220.
42 Schein, E.H. (1984), ‘Coming to a New Awareness of
Corporate Culture’, Sloan Management Review , 25 (winter),
3–16.
43 Melewar, T.C. (2003), ‘Determinants of the Corporate
Identity Construct: A Review of the Literature’, Journal of
Marketing Communications , 9(4), 195–220.
44 Cornelissen, J. and Harris, P. (1999), Two Perspectives on
Corporate Identity: As the Expression of the Corporate
Personality and as the Essential Self , ICCIS Working Paper
Series. Glasgow: University of Strathclyde.
45 Olins, W. (1990), Corporate Identity: Making Business Strategy
Visible through Design. London: Th ames & Hudson.
46 Het Nieuwsblad , 5 March 2009.
47 Cornelissen, J. and Harris, P. (1999), Two Perspectives on
Corporate Identity: As the Expression of the Corporate
Personality and as the Essential Self , ICCIS Working Paper
Series. Glasgow: University of Strathclyde.
48 Fombrun, C. (1996), Reputation: Realising Value from the
Corporate Image , Harvard, MA: Harvard Business School
Press.
49 Dowling, G.R. (1986), ‘Managing Your Corporate Images’,
Industrial Marketing Management , 15, 109–15.
50 Roehm, L., Roehm, H. Jr and Boone, D. (2004), ‘Plugs vs.
Placements: A Comparison of Alternatives for Within-
Program Brand Exposure’, Psychology and Marketing ,
21(1), 17–28.
51 De Morgen , 20 February 2008.
52 Zinkhan, G.M. and Watson, R.T. (1996), ‘Advertising
Trends: Innovation and the Process of Creative Destruction’,
Journal of Business Research , 37, 163–71.
53 De Morgen , 18 March 2009.
54 De Morgen , 12 October 2007.
55 Mees, M. (2006), ‘Buzz Marketing or Bullshit Marketing’, in
Van Tilborgh, C. and Duyk, R. (eds), Management Jaarboek.
Brussels: Vlaamse Management Associatie, 123–9.
56 De Pelsmacker, P. and Roozen, I. (1993), ‘Trends in
Marketing Technieken van Vandaag’ (‘Trends in Marketing
Techniques Today’), No Ideas No Marketing, congresverslagen
12e congres van Stiching Marketing , 75–88.
57 Stewart, D.W. (1996), ‘Market-Back Approach to the
Design of Integrated Communications Programs: A Change
in Paradigm and a Focus on Determinants of Success’,
Journal of Business Research , 37, 147–53.
58 Schultz, D.E., Tannenbaum, S.I. and Lauterborn, R.F.
(1992), Integrated Marketing Communications: Putting it
Together and Making it Work. Lincolnwood IL: NTC
Business Books.
59 Low, G.S. (2000), ‘Correlates of Integrated Marketing Com-
munications’, Journal of Advertising , 40, 27–39; Liechty, J.,
Ramaswamy, V. and Cohen, S.H. (2001), ‘Choice Menus
for Mass Customisation: An Experimental Approach for
Analysing Customer Demand with an Application to a
Web-based Information Service’, Journal of Marketing
Research , 38, 183–96.
60 Schultz, D.E. (1996), ‘Th e Inevitability of Integrated
Communication’, Journal of Business Research , 37, 139–46.
61 Schultz, D.E. and Kitchen, P.J. (2000), Communicating
Globally: An Integrated Marketing Approach. Lincolnwood
IL: NTC Business Books.
62 Duncan, T. and Caywood, C. (1996), ‘Th e Concept, Process
and Evolution of Integrated Marketing Communication’,
in Th orson, E. and Moore, J. (eds), Integrated Commun i-
cation; Synergy of Pervasive Voices. Mahwah, NJ: Lawrence
Erlbaum Associates, 13–34.
63 van Raaij, W.F. (1997), ‘Globalisation of Marketing Com-
munication?’, Journal of Economic Psychology , 18, 259–70.
64 For a discussion of the structural relationship between PR
and advertising departments in organisations, see Grunig,
J.A. and Grunig, L.A. (1998), ‘Th e Relationship Between
Public Relations and Marketing in Excellent Organisations:
Evidence from the IABC Study’, Journal of Marketing
Communications , 4(3), 141–62.
65 Hutton, J.H. (1996), ‘Integrated Marketing Commun i-
cation and the Evolution of Marketing Th ought’, Journal
of Business Research , 37, 155–62.
66 Deepblue (2012), Communication Agency Tracking.
M01_PELS3221_05_SE_C01.indd 37M01_PELS3221_05_SE_C01.indd 37 5/28/13 11:09 AM5/28/13 11:09 AM