Marketing Communications

CASE 16 585

Photo 16.4 Key visual of the 2006 Pampers/UNICEF campaign in the UK and Ireland

Source : Pampers.

important brand attributes increased during the period of

the campaign.

The 2007–8 global campaign

In 2007 Pampers expanded its partnership with UNICEF to

Western Europe, Japan and North America.

In 2008, Pampers committed to a three-year global

partnership, expanding the tetanus vaccination programme

between Pampers and UNICEF to Western Europe, the

Middle East and Africa, Central and Eastern Europe and

North America ( Japan and China came in 2009) to

help eliminate maternal and neonatal tetanus in the 44

remaining countries by 2012. To accomplish that, funding

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