Marketing Communications

(Ron) #1
588 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS

References

1 Clow, K.E. and Baack, D. (2001), Integrated Advertising,
Promotion & Marketing Communications. Upper Saddle
River, NJ: Prentice Hall.
2 Duncan, T. (2002), IMC: Using Advertising & Promotion
to Build Brands. Boston, MA: McGraw-Hill Irwin.
3 Fill, C. (2006), Marketing Communications: Engagement,
Strategies and Practice. Harlow: Pearson Education; Rossiter,
J.R. and Bellman, S. (2005), Marketing Communications:
Th eory and Applications. French Forest, NSW: Pearson
Education Australia.
4 McIntyre, R.P., Capen, M.M. and Minton, A.P. (1995),
‘Exploring the Psychological Foundations of Ethical Posi-
tions in Marketing’, Psychology & Marketing , 12(6), 569–
82.
5 Snipes, R.L., LaTour, M. and Bliss, S.J. (1999), ‘A Model of
the Eff ects of Self-effi cacy on the Perceived Ethicality and
Performance of Fear Appeals in Advertising’, Journal of
Business Ethics , 19, 273–85.
6 Shimp, T.A. (2000), Advertising, Promotion, Supplemental
Aspects of Integrated Marketing Communications. Fort Worth,
TX: Dryden Press.
7 Duncan, T. (2002), IMC: Using Advertising & Promotion
to Build Brands. Boston, MA: McGraw-Hill Irwin.
8 Duncan, T. (2002), IMC: Using Advertising & Promotion
to Build Brands. Boston, MA: McGraw-Hill Irwin.
9 Beard, F.K. (2003), ‘College Student Attitudes Toward
Advertising’s Ethical, Economic, and Social Consequences’,
Journal of Business Ethics , 48, 217–28.
10 Fam, K.S. and Waller, D.S. (2003), ‘Advertising Controversial
Products in the Asia Pacifi c: What Makes them Off ensive?’,
Journal of Business Ethics , 48, 237–50.
11 Vitell, S.J., Paolillo, J.G.P. and Th omas, J.L. (2003), ‘Th e
Perceived Role of Ethics and Social Responsibility: A Study
of Marketing Professionals’, Business Ethics Quarterly, 13(1),
63–86.
12 Pickton, D. and Broderick, A. (2005), Integrated Marketing
Communications. Harlow: Pearson Education.
13 Galloni, A. (2001), ‘In New Global Campaign, Durex Maker
Uses Humor to Sell Condoms’, Wall Street Journal , 27 July.
14 Pickton, D. and Broderick, A. (2005), Integrated Marketing
Communications. Harlow: Pearson Education.
15 Davies, J.J. (1995), ‘Ethics in Advertising Decision Making:
Implications for Reducing the Incidence of Deceptive
Advertising’, Journal of Consumer Aff airs , 28(2), 380–402.
16 Coutinho de Arruda, M.C. and Leme de Arruda, M.
(1999), ‘Ethical Standards in Advertising: A Worldwide
Perspective’, Journal of Business Ethics , 19, 159–69.
17 Pickton, D. and Broderick, A. (2005), Integrated Marketing
Communications. Harlow: Pearson Education.
18 Laczniak, G.R. and Murphy, P.E. (1991), ‘Fostering Ethical
Marketing Decisions’, Journal of Business Ethics , 10, 259–71.
19 See, among others, Pickton, D. and Broderick, A. (2005),
Integrated Marketing Communications. Harlow: Pearson
Education; Shimp, T.A. (2000), Advertising, Promotion, Sup-
plemental Aspects of Integrated Marketing Communications.

Fort Worth, TX: Dryden Press; Clow, K.E. and Baack, D.
(2001), Integrated Advertising, Promotion & Marketing
Communications. Upper Saddle River, NJ: Prentice Hall.
20 Plakoyiannaki, E., Mathioudaki, K., Dimitratos, P. and
Zotos, Y. (2008), ‘Images of Women in Online Advertise-
ments of Global Products: Does Sexism Exist?’, Journal of
Business Ethics , 83(1), 111–12.
21 Lin, C.-L. (2008), ‘Sexual Issues: Th e Analysis of Female
Role Portrayal Preferences in Taiwanese Print Ads’, Journal
of Business Ethics , 83(3), 409–18.
22 Kramer, Z.A. (2004), ‘Th e Ultimate Gender Stereotype:
Equalizing Gender-conforming and Gender-nonconforming
Homosexuals under Title VII’, University of Illinois Law
Review , 2004, 465–500; Eisend, M. (2010), ‘A Meta-analysis
of Gender Roles in Advertising’, Journal of the Academy of
Marketing Science , 38, 418–40.
23 Ford, J.B., Kramer Voli, P., Honeycutt, E.D. Jr and Casey,
S.L. (1998), ‘Gender Role Portrayals in Japanese Advertising:
A Magazine Content Analysis’, Journal of Advertising ,
27(1), 113–24.
24 Harker, M., Harker, D. and Svensen, S. (2005), ‘Attitudes
towards Gender Portrayal in Advertising: An Australian
Perspective’, Journal of Marketing Management , 21, 251–64.
25 Lindner, K. (2004), ‘Images of Women in General Interest
and Fashion Magazine Advertisements from 1955 to 2002’,
Sex Roles: A Journal of Research , 51(7), 409–21.
26 Deachun, A. and Sanghoon, K. (2007), ‘Relating Hofstede’s
Masculinity Dimension to Gender Role Portrayals in
Advertising’, International Marketing Review , 24(2), 181–207.
27 Reichert, T., Lambiase, J., Morgan, S., Carstarphen, M.
and Zavoina, S. (1999), ‘Cheesecake and Beefcake: No
Matter How You Slice it, Sexual Explicitness in Advertising
Continues to Increase’, Journalism & Mass Communication
Quarterly , 76(1), 7–20.
28 Courtney, A.E. and Whipple, T.W. (1983), Sex Stereotyping
in Advertising. Lexington, KY: Lexington Books.
29 Harker, M., Harker, D. and Svensen, S. (2005), ‘Attitudes
towards Gender Portrayal in Advertising: An Australian
Perspective’, Journal of Marketing Management , 21, 251–64.
30 Verhellen, Y., Dens, N. and De Pelsmacker, P. (2011), ‘A
Content Analysis of Gender Role Depiction in Belgian
Television Advertising’, Proceedings of the 2011 Icoria
Conference, Berlin , CD-ROM.
31 Tiggemann, M. and McGill, B. (2004), ‘Th e Role of Social
Comparison in the Eff ect of Magazine Advertisements on
Women’s Mood and Body Dissatisfaction’, Journal of Social
and Clinical Psychology , 23, 23–44.
32 B e s s e n o ff , G.R. (2006), ‘Can the Media Aff ect Us? Social
Comparison, Self-discrepancy and the Th in Ideal’, Psy-
chology of Women Quarterly , 30, 239–51.
33 Spurgin, E.W. (2003), ‘What’s Wrong with Computer-
generated Images of Perfection in Advertising?’, Journal of
Business Ethics , 45, 257–68.
34 Waller, D.S. (2004), ‘What Factors Make Controversial
Advertising Off ensive? A Preliminary Study’, Australia/

M16_PELS3221_05_SE_C16.indd 588M16_PELS3221_05_SE_C16.indd 588 6/6/13 8:59 AM6/6/13 8:59 AM

Free download pdf