2020-03-01 AdNews

I

t hasbeenalmostthreeyearssincetheindustrywasgracedwith

Thinkerbell’sinception.Formedbyex-Cummins&Partnerschief

strategyofficerandpartnerAdamFerrier,andexecutivecreative

directorsJimIngramandBenCouzens,theagencyhascasta spellover

theindustrywithits“measuredmagic”philosophy.

GlobalconsultancyPwCrecognisedthevalueofthebusinessandits

marketingscienceapproachearlyon,purchasinga stakeinthebusiness

shortlyafteritslaunch.However,unlikeotherconsultancyacquisitions,

ThinkerbellandPwChavepreviouslytoldAdNewsthattheirrelationship

ismorelike“friendswithbenefits”.

“OurinvestmentinThinkerbellis aninvestmentina futurewethink

is reallyexciting,andwedon’tneedtoowntheagencyinordertoplay

a partinthat,”PwCpartnerLawrenceGoldstonesaidatthetime.

“Wewillfindwaystoworktogetheronparticularclientswhenit makes

sense,otherwisewehavenothingtodowithThinkerbell.”

Buildingupa strongteamof“Thinkers”and“Tinkers”,theagency

hasexpandedfroma simplecreativeagencytoa fullserviceshopwith

MargieReidroundingouttheteamasmanagingpartnerandtohelp

driveitsmediaoffering.Joiningtheteamfollowing 11 yearsatOMD,

Reidsaidshewouldbring“abroadunderstandingofthemarketingand

medialandscape,strongmanagementskills,andperhapsupweighting

the ‘measured’ component of the ‘measured magic’ proposition.”

Measuring

Magic

Mentalhealth,longhoursandshort

tenuresareissuessynonymouswiththe

advertisingindustry.InBetterWorkplaces,

AdNewstakesalookatthewaysinwhich

agenciesarechangingthisthroughcompany

culture, HR initiatives and office design.

PAIGE MURPHY

WORDS BY

Thinkerbellagency

launched in 2017.

Better Workplaces http://www.adnews.com.au|March 2020^37