Inadditiontoitscreativeandmediaoffering,theagencyhasadded
publicrelations(PR)toitsservices.CatherineKingwasappointed
headthinkerofPR,bringing 20 years’experience.
Asit continuestogrow,Thinkerbellhasbeguntobeefupitspresence
beyondtheMelbournemarket.OpeningupshopinSydney’sSurryHills
andappointingTheWorks’PaulSwannasexecutivecreativedirector,the
ThinkersandTinkersarecontinuingtospreadtheirmagicacrossadland.
Inlinewiththis,theagencymoveditsMelbourneofficetoa new
NeverlandinRichmondlastyear.Deckedouttoprojectitsmeasured-
magicproposition,Thinkerbell’snewhomeisonetheyhopeinspires
employeesandclientstoworkwiththem.TheThinkersandTinkers
tookAdNewsinsidetheirnewdigstoshowushow they make magic
happenanddescribeit intheirown words.
Thinkerbell’sNeverland
Wedesignedourofficearoundtwoprinciples:thefirstismeasured
magic.Everythingintheofficeref lectsourdrivingphilosophy,
from the knitting installation you walk through that guides you to
AgencySnapshot
S TA F FC O U N T:
Around 60 to 70
LOCATION:
THINKERBELLNORTH
(SURRYHILLS, SYDNEY)
ANDTHINKERBELLSOUTH
(RICHMOND, MELBOURNE)
AGENCYMANTRA:
“WELIKETOHUDDLE
ANDTHINKANDTINK
ANDGETSHITDONE.”
TheThinkerbellagency’s
NeverlandinMelbourne
hasreinventedthemodern,
creativeworkspacebased
ontheprinciplesof
“measured magic”.
Better Workplaces