reception,tothe12-metrebar madefromresinbyan amazing
Melbourneartist.Everythingis carefullyconsidered,butwith
a magicalfeel.Wereallywantthemeasured-magicvibetoimpacthow
peoplefeelwhentheycomehere.Gettingthecombinationoffeeling
warm andwelcomed,but also inspiredandthinkinganything
ispossible.
Secondly,theofficeisdesignedtoshowpeoplewhatit’sliketo
workwith,orat,Thinkerbell.Fromthehugebrandexperience(BX)
room—designedspecificallyforlarge-scalethink-tanks—tothe
intimateconsumerexperience(CX)roomwithviewingfacilitiesto
betterunderstandconsumers.Allofwhichis hopefullyguidingpeople
tothinkaboutbuilding brandsandbusinesses,andalsohowto
empathisewithpeopleandtheirneedsanddesires.
Wealsowantedtoavoida fewthings.Fussball,pooltablesand
videogamesfeela bitfratboyandfrivolous.Wealsodon’twantthe
agencytofeellikea playpen,althoughwedohavea chessboard— with
a timerforcompetitivepeople— and a jigsaw puzzle for people wanting
to get away from their desk.
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