2020-03-01 AdNews

(Martin Jones) #1
Amagicalexperience
Wewanttobringmeasuredmagicintoeverythingwedo,includingwhere
wework.It’sourguidingpropositionandhowwegoaboutourday.
Wewanttheexperienceoftheagencytoref lecttheThinkerbellbrand.
WhenyoucometoThinkerbell,thefirstthingyouseeis a bigBXroom,
andaroundthecornerisourcustom-designedCXroom—thelayout
ref lectsa workingmodelofThinkerbell— toalwaysput“BXB4CX”.
Receptionis attheverybacksopeopleneedtowalkthroughtheoffice
togetthere.Thishopefullycommunicatestransparencyanda conceptof
nothingtohide.Wehavea libraryforquiettime;FonzieandPinkieare
two“f loatingbooths”forgroupthinking;andthebarhasanextension
spacewhichactsasanotherbreakoutroom.PwCweregivena largeoak
deskanda veryimportant-lookingchair.Therearea fewotherbitsand
bobs— managersgettoworkattheParisEndoftheoffice,and, for some
reason,JimandAdaminsist on having their own toilet.

MindExpansion
OneofthebenefitsofworkingatThinkerbellis theofficehasa nicevibe.
Wealsohavea parentalleavepolicyinplace,plusotherstuffthat
shouldbeinplaceata modern,caringworkplace,includingf lexible
hours.Wealsooffereveryemployeeanextraweekofleave,referred
toastheMindExpansionProject,weretheyarefreetogowhereverthey
chooseanddowhatever they want, provided it expands their mind
in some way.

Receptionisat
theveryback
sopeopleneedto
walkthroughthe
officetogetthere.
Thishopefully
communicates
transparencyand
aconceptof
nothing to hide.

Thinkerbellfounder


Adam Ferrier


Quiettimeinthe
Thinkerbell library.

Better Workplaces http://www.adnews.com.au|March 2020^40

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