PAIGE MURPHYWORDS BYCHARLIECOOK
JimJamCreativeDirector
Lastyear,weweredelightedtocreatea tourismcampaignfortheEurobodallaShire,oneofthe
moststunningplacesI’deverseen.Thisyear,weweredevastatedaswewatchedhalfofit burnto
theground.I reachedouttothelocalcouncillortoseehowwecouldhelp.Theshakeinhervoice
almosthadmeintears,butherresponsewasswift.Inshort,theyneedvisitorstostartrebuilding
whatisnowa brokeneconomyanda heartbrokencommunity.Inturn,weneedbrandsto
respond swiftly with genuine initiatives that drive real action and make an immediate difference.JIMMYHYETT
ThisIsFlowFounder
andManagingDirector
Isit wrongtosayyou’resick
ofseeingbushfireposts?
Thevolumeofcompaniesand
individualsdrivingsupport
forthecrisiswasstaggering.
Whilethisinfluxintoourfeeds
hada seriousdonation-positive
impactglobally,brandswalked
a finelinebetweenbeing
sincereandopportunistic
—andconsumerscouldsee
straight through the frauds.A sunburnt country
Australia’sbushfirecrisisisfarfromover,butthe
supportfromthenationandbrandsacrossthe
globehasbeenoverwhelminglypositive.Weasked
creativestoreviewsomeofthebest(andpossiblythe
worst) campaigns to come off the back of the disaster.PAULFENTON
LoyalCo-FounderandECD
It’ssadthatit takesa crisistobringustogether,
butwe’veshownthatwhenweunitewith
a singlegoal,wemakea difference.Let’skeep
thismomentum,focusingnotonlyonthe
immediate,butalsolong-termsolutions.Aslong
as no-one’s listening to #ScottyFromMarketing.Creative Review