CC:Whatcanyousayabout
Bauer’sinitiativeapartfrombloody
brilliant?#Rebuildourtownsdoes
whatit saysonthepack.It offers
practicalwayswecanhelpfellow
Aussiesandsmallbusinesses
intownshipsdoingit tough.
It’sallaboutmakinga real,
tangibleefforttowardsrebuilding
Australia’sfuture.Niceone.JH:Thehottopic,"howtohelp",
hasbeena bigquestionmany
haveasked.Whiletheintention
ofBauerispositive,itdoesn’t
get bonus marks, as it should bea givenforthemediaoutletto
deliverthislevelofjournalism.
Agoodstorytodriveadditional
saleswitha donation feels
opportunistic.PF:Greatengagement.Giving
moneyimmediatelyhelps,
butBauer’sstrategyhas
long-termimpact.Howdo
we keepsupportingthese
communities?Byvisitingand
puttingmoneybackintothem.
Afterthefireshavesettled,
communitieswillstillneed
a platform for ongoing support.TIFFANY & CO.
BAUER MEDIA
CC:Asoundandprofound
messagethatunfortunatelywill
dobugger-allforthelivelihoods,
homesandwildlifelostinthese
fires.Climatechangeobviously
needstobeaddressed,but
usingthiscurrentcrisistocall
outa slow-to-movegovernment
isjustcallingouttheobvious.
Invitestoclimaterallies,links
torelevantcharitiesorsimply
donatingthemediaspendtothe
firieswould’vemadea bigger
difference.Rightnowweneed
effectiveinitiativesthathelp
today’s victims today.
JH:Ah,TiffanyBlue.Theonly
colourI’mafraidof.A niceclean
executionthatshowsbrand,but
speakscommunity.Onelook
attheirwebsiteandyouwillsee
a listoftheirsustainabilitypillars,
so youknowit’sauthentic.On
topic,ontrend,onbrand.Trifecta.PF:I lovebrandsmakinga
powerfulstance;seeNikeandColin
Kaepernick.Isit qualified,though,
withTiffany’spositionontheglobal
environment?Orisit someonewith
moneytellingoffsomeoneelse
with money for social points?http://www.adnews.com.au|March 2020 49