2020-03-01 AdNews

08 BEHINDTHECOVER:Twoyoungcreativesareaddressingtheissue

ofdiversityinadlandbycreatingthis month’s cover as part of their

ChangingtheFaceinitiative.

14 AGENDA:Withtheevolutionofpublishingresultingintectonic

shiftsinadvertisingrevenue,expertsgazeintothefutureof

journalismandtheconceptofsubscriberspayingfornews.

22 SPOTLIGHT:Commencinglifeasa talentagencyforbloggers,

The Remarkables Group has evolved into social

inf luencerstrategyandongoingmanagementservices.

26 INVESTIGATION:Vyingforthepublic’sattentionhasneverbeen

morecompetitive,meaningthosewitha creativeedgerise to the

top.Seehowthebestarestayingaheadofthegame.

37 BETTERWORKPLACES:Guidedbythephilosophyof“measured

magic”,progressiveagencyThinkerbellbringsa marketingscience

to client branding and harnesses the power of staff happiness.

48 CREATIVEREVIEW:FollowingthedevastationofAustralia’s

summerbushfires,threecreativesruntheruleoverthe advertising

campaigns that have stemmed from the disaster.

MARCH 2020

Contents

Regulars

Creative

22

SPOTLIGHT

NatalieGiddings,managing

directorofTheRemarkablesGroup,

discussesadaptingtothechanging

social influencer landscape.

43

MEET

THETEAM

WeAreSocialis

celebratinga decade

inAustraliaand

ridingthewaveof

social media growth.

10

CREATIVESIDES
Crimepaysfor
VMLY&Rmanagingpartner
SarahBailey,whohasalso
forgeda successfulcareer
asa bestsellingfictional
crime writer.

Goonlinetogetthelatestnewsand

analysis every day. http://www.adnews.com.au

Online

adnews.com.au

twitter.com/AdNews

facebook.com/AdNewsAustralia

AdNewsAustralia

youtube.com/adnewsaust

AdNewsAustralia

http://www.adnews.com.au| March 2020 5