2020-03-01 AdNews

(Martin Jones) #1
08 BEHINDTHECOVER:Twoyoungcreativesareaddressingtheissue
ofdiversityinadlandbycreatingthis month’s cover as part of their
ChangingtheFaceinitiative.

14 AGENDA:Withtheevolutionofpublishingresultingintectonic
shiftsinadvertisingrevenue,expertsgazeintothefutureof
journalismandtheconceptofsubscriberspayingfornews.

22 SPOTLIGHT:Commencinglifeasa talentagencyforbloggers,
The Remarkables Group has evolved into social
inf luencerstrategyandongoingmanagementservices.

26 INVESTIGATION:Vyingforthepublic’sattentionhasneverbeen
morecompetitive,meaningthosewitha creativeedgerise to the
top.Seehowthebestarestayingaheadofthegame.

37 BETTERWORKPLACES:Guidedbythephilosophyof“measured
magic”,progressiveagencyThinkerbellbringsa marketingscience
to client branding and harnesses the power of staff happiness.

48 CREATIVEREVIEW:FollowingthedevastationofAustralia’s
summerbushfires,threecreativesruntheruleoverthe advertising
campaigns that have stemmed from the disaster.

MARCH 2020


Contents


Regulars


Creative


22


SPOTLIGHT
NatalieGiddings,managing
directorofTheRemarkablesGroup,
discussesadaptingtothechanging
social influencer landscape.

43


MEET
THETEAM
WeAreSocialis
celebratinga decade
inAustraliaand
ridingthewaveof
social media growth.

10


CREATIVESIDES
Crimepaysfor
VMLY&Rmanagingpartner
SarahBailey,whohasalso
forgeda successfulcareer
asa bestsellingfictional
crime writer.


Goonlinetogetthelatestnewsand
analysis every day. http://www.adnews.com.au

Online


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http://www.adnews.com.au| March 2020 5

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