At the start of January, while all the local shops had January sales
posters plastered on their windows, we decided to do the same
thing. We offered a January takeaway coffee sale with all coffees
at 49p. “Everything must ToGo”. Sales went from 40 to 50
takeaway coffees per week to an incredible average of 1800 per
week throughout January. After the sale ended they dropped to
approximately 700 to 800 per week at the normal price.So do try stuff – make sure the low cost ideas don’t damage your
brand by timing it strictly and communicating it well. If they
succeed, tweak and repeat them. If they fail just shout, “Next”.90 .Wake up and smell the profit