5 Great coffee (profits) come from great training
There is great profit in
coffee but you must be
prepared to spend a little
of that margin on training
to make sure the product is
good enough. Cheap
machines, cheap coffee
and poor training is simply a rip off. The customer knows it and
they won’t be back. These days people know what tastes great and
what doesn’t and you can’t get away with a pot of stewed coffee
any more if you want a lasting business.
As ever this comes down to a mindset. Often we simply don’t treat
coffee like a fine food that needs to be lovingly and skilfully
prepared. The margin is even greater than with our foodand
yet we trust the preparation to untrained waiting staff in a way we
would never trust food preparation.
This mindset from the top down needs to change. The staff need
to fully understand that they are dealing with a sensitive product
and that with a bit of care they can produce something really
wonderful. The great thing is that this is actually remarkably easy.
Staff generally love the theatre attached to coffee and enjoy being
associated with the barista culture.
Wake up to the value of
training...
“What’s going on in the inside
shows on the outside.”
Earl Nightingale11