Wake up and smell the profit. 27
other words, a bundled lunch deal with an overall margin of 60%
may profit more physical gross profit in the till than a lower spend
at 75%.
Percentage margins are
important – but only as a
tool. What really matters
are the pounds and the
pence you have left at the
end of the week that
belong to you. You can’t deposit percentages in the bank.
Wake up to using your
information carefully
“Knowledge is power”
Sir Francis Bacon