Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

(Wang) #1
Wake up and smell the profit. 49

In other words, if you can
achieve a higher pound
note profit from your
brownie then don’t push
the scone to the exclusion
of this item. It’s all about
knowing your margins and
food costs like it was
second nature. You need to reach a stage where you instantly
know the cost of every item on your menu without even thinking
about it.


Wake up to thinking
differently
“It is not worth an intelligent man’s
time to be in the majority. By
definition, there are already enough
people to do that.”
G. H. Hardy
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