38. Make it accessible and
open. Make it look great
For counter service operations we have proven, time and time again,
both within our own businesses and for clients, that if you merchandise
your food appealingly and in a bountiful easy-to-buy fashion you will
see sales increase. Every time – without fail. Every single time.
Here is a simple test to try and help illustrate one aspect of this
concept. The concept that bountiful food sells. Take a top selling item
on a busy day and put out just one or two in your standard serving
position. Monitor the daily sales. Now compare these sales to your
average for that day. You will see a reduction in sales for this item.
This discipline of moving around product and monitoring sales from
your till roll is one of the fundamental keys to making more money in
your café. The Golden Rule for selling food however, is to display your
produce so that it appears bountiful, attractive and appetising.
Obviously for table service
operations this doesn’t
apply, but the mindset
does. You should still be
trying to sell as evocatively
as possible through the
menu andhave as much
food on display as possible
to help tempt the
customer.
Wake up to enjoying today’s
pressure
“One of the most tragic things I know
about human nature is that all of us
tend to put off living. We are all
dreaming of some magical rose
garden over the horizon instead of
enjoying the roses that are blooming
outside our windows today.”
Dale Carnegie73