The Psychology of Money - An Investment Manager\'s Guide to Beating the Market

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outrageous. The technology sector, which currently offers the chance
for quick fortunes, is exactly the kind of action that foxes like,
even after the lions have left the room with nosebleeds from the
dizzying heights. Foxes like momentum and risk and attention. What
better way to get it today than large positions in the dot.com com-
panies?
Finally, let’s look at the rarest animal in the investment scene,
the idealistic dolphin.

The Idealist(NF): The Compassionate Dolphin

View of the market: “It’s a garden to be weeded and cultivated for
growth.”

Dolphins are the rarest animals in the financial world. Right-
brained and not especially concerned about money or competition,
the market has not interested them much until lately. But now these
do-gooders have found a strong passion in the market: socially
conscious investing. They are buying stocks of companies that make
the world a better place. These are creative and warm-hearted
individuals who thrive on harmonious relationships. Their invest-
ment strength is a natural affinity for collaboration and intuition.
They tend to build solid, trusting relationships and to rely on them
for information and guidance. If two heads are better than one,
then dolphins have this advantage.
Their investment style: socially conscious and intuitive (they
may base picks on clues from astrology, psychics, tarot cards, the
I Ching, etc.).
A prominent dolphin investment fund is Domini Social Invest-
ments. They call themselves “The Responsible Index Fund.” They
consider both social and environmental factors, as well as tradi-
tional return measures. The fund’s performance has been excellent.
Since its inception in 1991, the fund has outpaced the S&P 500

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