- Without an experienced negotiator acting as the
buffer between the seller and the buyer, the home
may sell for less than its potential. - Real estate offices have the advertising tools to
easily expose their property to buyers. This in-
cludes advertisement contracts with newspapers
and Internet firms. Also, a brand-name real estate
office handling the transaction provides reassur-
ance that the transaction will go smoothly. - Selling a home by owner requires tremendous
time and footwork, all of which an agent is will-
ing to take on. - Without the MLS, sellers will not be able to cre-
ate an accurate market analysis. This will lead to
an overpriced or underpriced home. Either way,
this is not good.
Offer Discounts and Incentives
Saving money is first and foremost on a FSBO’s agenda.
You can bet that you’ll be faced with the obstacle of han-
dling a discount request from your sellers. Follow your
seven tips for justifying your brokerage fee. If the topic of
a discount seems to creep back into the conversation, then
here is some advice.
There are several ways to handle the discount problem.
Your brokerage fee is negotiable. If you are open to the
idea of discounting your fee, it’s up to you how far you’re
The Real Estate Agent’s Guide to FSBOs