Introduction
The platform is waiting for you. Will you take it? Or will
you give it to someone else? Each one of us possesses the will
to make it to the top of whatever it may be that we wish to
explore. In this book I open up a new door for agents who
would like to take their career to new heights in an area that
is an abundant resource that has been largely untapped. If
you don’t take advantage of it, someone else will. This re-
source is the For Sale By Owner, or FSBO.
The purpose of this book is to help agents discover a
new successful approach to selling real estate—through
FSBOs.
What You Will Get from This Book
Did you know that, according to the National Associa-
tion of Realtors®, 86 percent of new real estate agents