You can also use a laptop for your presentations. A
notebook computer will show that you are in tune with
technology. It will also pull your prospects into the presen-
tation, especially if you use interactive features. You can
use Microsoft PowerPoint or similar programs to give your
presentation a “wow” factor.
You’ll be surprised by the number of agents that don’t
use a portfolio. Many feel that they are so good that they
don’t need one. This couldn’t be further from the truth.
Portfolios organize your offer in a manner that the
prospect can understand and remember.Portfolios should
not be an option, but a must-have.
Four Sections of Your Portfolio Layout
- Your Company
•You - Your Offer
- The Investment (Benefit)
1.Your Company.The first section of your portfolio
should be about your company. Have all of your
office awards, if any, that your company received.
Your office mission statement should also be
briefly mentioned. Do not clutter the presentation
with too many words. Keep it simple and concise.
2.You. The second section should be about you.
Mention your accomplishments, your level of ed-
ucation, and your mission statement. (I will cover
how to create your mission statement in Chapter
The Real Estate Agent’s Guide to FSBOs