sign. It may be difficult to find a company that’s
able to print your photo on a rider sign, so do it
yourself. An easy solution is to have a printer
shop make magneticdecals of your photo. Or you
can have adhesive decals of your photo made,
which may be less expensive and are also more
permanent. Pick the one that is best for you. Refer
to Appendix A for resources to purchase name
rider signs online.Having More to Offer Than the Competition
I’ve had many listing appointments where I was in di-
rect competition with some of the real estate industry lead-
ers in the area. And with my experience of only one year
in this business, you can imagine how hard it was to come
out the champion. Well, I beat the competition in virtually
every challenge that I was faced with. I even beat the top
producing agent in the area at the time. If you’re wonder-
ing how I did it, I wouldn’t be able to tell you exactly be-
cause success in such a competitive endeavor is not a
science, it’s an art. And, as an art, every listing appoint-
ment should paint a different picture. What I canteach
you, however, is everything that helped me to paint these
successful pictures.
The Bottom Line
The majority of the sellers you will face will be looking
for these qualities in an agent:
The Real Estate Agent’s Guide to FSBOs