The Marketing Plan- Honesty
- Experience
- Professionalism
- Aggressiveness
If you show that you have the energy, ambition, confi-
dence, and the right marketing tools to your advantage,
and you present this to your seller in an honest fashion,
you’ll have a leg-up on the competition. The bottom line,
however, would be your answers to the seller’s basic ques-
tions: What do you offer? How does it help me? And how
much is it? It’s important to be honest when answering
these questions. Your honesty will significantly increase
their comfort level with you.
What Do You Offer?
Offer a guarantee!If you can guarantee that the news-
paper ads will be run or web ads will be placed, then tell
them that. Sellers like guarantees and are smart enough to
steer away from a sales pitch. Guarantee an open house
every weekend, or every other weekend, or as long as there
are buyers coming through the door. If you can’t sit the
open house yourself, then have an assistant do it for you.
And if you’re clever, you’ll have new agents sit your open
house and avoid paying an assistant. Just convince the
agents that they can get buyer leads and possibly sell the
house by taking three hours out of their day to sit an open
house. What would they have to lose?