printer. Inkjet printers tend to smudge easily on this type of
paper. Also, keep resumes in the listing presentation folder
that you leave with your new or potential clients. You
don’t want to leave anything out.
E-Mail Drip-Marketing
As I discussed in Chapter 5, The FSBO System, you can
use FSBO e-mail addresses to create a unique marketing
system. Obtain e-mail addresses from FSBO lead provider
services, websites such as craigslist.com, other sites that
specialize in homes for sale by owner, or even from
prospects who register on your personal website. Compile
these e-mail addresses and advertise to them through a
drip-marketing service.
E-mail drip-marketing is an automated e-mail campaign
that sends out a series of ads to prospects of your choice or
to prospects that choose to sign up for this service through
your website. Here’s how it works. Organize an e-mail
campaign structure that sends a series of e-mail advertise-
ments in seven-day intervals. It can start off with an intro-
duction, then go into a problem-solution ad, and then give
information about how to handle the transaction, etc. To
get a better idea of the topics and structure of e-mail drip
campaigns, here is an example.
Week 1: Introduction: Introduce yourself to the
prospect.
Week 2: Problem-Solution:Acknowledge the problem,
offer your solution.
The Real Estate Agent’s Guide to FSBOs