The Real Estate Agent\'s Guide to FSBOs - Make Big Money Prospecting For Sale By Owner Properties

CHAPTER 10

Farming for FSBOs

Failure is the path of least persistence.

—Unknown Author

FSBO Fact

Seventy-one percent of sellers said they used an

agent from a previous transaction, or took a recom-

mendation from friends, neighbors, or family, who

were pleased with their agent.

SOURCE: National Association of Realtors®,

Profile of Home Buyers and Sellers,2005.

Now let’s get into working your farm. A farmis an area
that you strategically designate to send your monthly mail-
ing advertisements to. When you mail to your farm every
month, over time the seeds will blossom into a profitable
listing bank. First, plant the seeds, then, reap the harvest.
The long-term goal is to rely on referrals as your main