Farming for FSBOsif you list only 20 percent of the homes that turn
over in that farm, you’ll get between twenty to
thirty-three listings per year!2.The Size of Your Farm. Determine how many
households you will be mailing to in your farm.
The larger your farm is, the better, if you can af-
ford it. If you can’tafford it, try starting out with
a farm of 200 to 300 homes. The optimum farm
would be about 1,000 homes. Remember, this is a
numbers game. The more people get to know you,
the more leads and listings you’ll get.
3.Type of Homes.If you live in a city where the
neighborhoods have their own unique housing
stock, this could be something to take advantage
of. For example, in Chicago many of the neigh-
borhoods have their own predominant housing
stock, such as brick bungalows or English-style
homes. This is a great opportunity to target that
niche of owners. You can mail the sellers informa-
tion and news about their specific style of prop-
erty. Better yet, you can be a specialist for certain
property types. This will give you an upper hand
over the competition at your listing appointments.
4.Median Market Price.Usually, a neighborhood’s
median market price is correlated to the turnover
rate of homes in that area (to a degree). This
means that, typically, the lower turnover rates are
found in high-class neighborhoods, and higher