CHAPTER 11
Putting Your For-Sale Signs to Work
Success depends on your backbone, not your wish-
bone.
—Unknown Author
FSBO Fact
Almost two-thirds of agent-assisted sellers and buy-
ers said they definitely would use the same agent
again in future transactions, and another fifth said they
would probablyuse the same agent.
SOURCE: National Association of Realtors®,
Profile of Home Buyers and Sellers,2006.
Listings are the backbone of this business. They’ll con-
tribute more to your sales than any other approach. Any
top producer will share this same thought. Once you start
building your listing bank, you’ll notice that buyer calls