Servicing Your ListingsOpen Houses
A great way to let your seller know that you’re working
hard for them is to hold an open house. Not only is this an
excellent opportunity to acquire leads, but if you’ve been
egging your seller for a price reduction, an open house could
give you the ammunition you need to get it done. A lacklus-
ter or zero turnout at an open house, especially for the second
or third time, is an indication of the market reaction to the
price of the property. An overpriced listing will bring few or
no buyers. The open house will hopefully help convince your
seller to realize what needs to be done: a price reduction!
When holding an open house, have a sign-in sheet.
Make sure there is a space for their name, address, and
phone number. If you have activity at your open house,
then follow up the next day with the open house attendees.
That way, when you call your seller, you can give them the
turnout figure and the buyers’ remarks about the property.
Partner Up with a Loan Officer
Another good idea is to call a loan officer and ask them
to sit your open house with you. A loan officer can pre-
qualify buyer leads for you on the spot. When you get
buyer leads through the door, it’s nice to tell your seller
that a loan officer was ready to qualify them for the loan.
Put Your Fax Machine to Work
Advertising your open houses to local real estate offices
can really help to boost your turnout. Use a unique ap-
proach to your open house advertising, through your fax
machine.